The Snuggle Puppy was born twenty-one years ago and for over two decades has successfully reduced stress and anxiety for hundreds of thousands of dogs.

“For 21 years, the Snuggle Puppy has been a game changer for pets and pet parents,” said Rob Emery, CEO, “We are proud to have a product that truly makes a positive impact on pet’s lives and look forward to the continued success of the Snuggle Puppy for years to come.”

The Snuggle Puppy was developed to be a natural, holistic solution to help ease loneliness, fear and anxiety. The real-feel heartbeat and heat source mimics the warmth and intimacy dogs and puppies experience when they are with their mother and others in their pack, resulting in a calmer and more peaceful pet.

The Snuggle Puppy:

  • Provides an alternative method to calm dogs, without medication or restraints
  • Reduces negative behaviors resulting from anxiety, including whining and barking
  • Helps new puppies sleep throughout the night
  • Helps pets transition to their new home and family
  • Eases loneliness, fear and separation anxiety
  • Great to use during thunderstorms and fireworks

Since 1997, the Snuggle Puppy has evolved and improved over the years. Take a look back from 1997 to now with a brief history and images below.

Snuggle Puppy

heat pack

calming heartbeat

The Snuggle Puppy was created in 1997, and looks very different, as you can see. A young breeder originally created the Snuggle Puppy to help her litter of puppies and eventually created the line to help as many puppies as she could. Snuggle Pet Products redesigned the Snuggle Puppy in 2001 with a longer body and stronger stitching to help make sure the product lasted for a long time. In 2012 the Snuggle Puppy was redesigned with softer fur and a slimmer heartbeat pack to fit inside better. Smartpetlove redesigned the heat pack again in 2015, and the heartbeat as well, with a new on/off button. Just this year, the Snuggle Puppy was redesigned with another updated heat pack, but also a new embroidered nose and logo to go along with the new packaging.


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